Libraries

library(dplyr)
library(mapview) 
library(readr)
library(sf)    
library(tidygeocoder) 
library(tigris)
library(tidyr)
library(tibble)
library(stringr)

Data

travel <- read_csv(here::here("data","travel.csv"))
#travel

sales_geo <- read_csv(here::here("data","sales_geocoded.csv"))
#sales_geo

EDA

destinations <- travel %>%
    group_by(travelcountry, travellat, travellon) %>%
    summarize(n = n()) %>%
    ungroup() %>%
    arrange(desc(n))

#destinations

destinations_sf <- destinations %>%
    st_as_sf(
        coords = c("travellon", "travellat"),
        crs    = 4326
    )

View Destination

Viz.img<-destinations_sf %>%
    mapview(
        cex           = "n",
        col.regions   = "#0197F6",
        alpha.regions = 0.5
    )
Viz.img
# img <- magick::image_read('Rplot.png')
# plot(img) # or print(img)

Travel

travel_connections <- travel %>%
    group_by(homelat, homelon, travellat, travellon) %>%
    summarize(n = n()) %>%
    ungroup() %>%
    arrange(desc(n)) %>%
    rowid_to_column()


travel_connections_pl <- travel_connections %>%
    pivot_longer(cols = homelat:travellon) %>%
    mutate(type = ifelse(str_detect(name, "^home"), "home", "travel")) %>%
    mutate(latlon = ifelse(str_detect(name, "lat$"), "lat", "lon")) %>%
    select(-name, -n) %>%
    pivot_wider(
        names_from  = latlon,
        values_from = value
    )


travel_connection_sf <- travel_connections_pl %>%
    st_as_sf(
        coords = c("lon", "lat"),
        crs    = 4326
    )

travel_connection_multipoints_sf <- travel_connection_sf %>%
    group_by(rowid) %>%
    summarise(do.union = FALSE)

Travel Connections

travel_connection_multipoints_sf %>%
  mapview(
    col.regions   = "#0197F6",
    alpha.regions = 0.5
    )
travel_connection_lines_sf <- travel_connection_multipoints_sf %>%
    st_cast("LINESTRING")

travel_connection_lines_sf %>% 
  mapview(
    lwd   = 0.05,
    color = "#0197F6"
    )
travel_connection_lines_sf %>%
    left_join(
        travel_connections %>% 
          select(rowid, n)
    ) %>%
    mapview(
        lwd   = 0.05,
        color = "#B2B5B6",
        legend = FALSE
    ) +
    mapview(
        destinations_sf,
        col.regions   = "#0197F6",
        col           = "#0197F6",
        cex           = "n",
        alpha.regions = 0.1,
        alpha         = 0.1,
        legend = FALSE
    )

Sales/Customer Analysis

sales_geo_sf <- sales_geo %>%
    st_as_sf(
        coords = c("lat", "lon"),
        crs    = 4326
    )

sales_geo_sf %>%
    mapview(
      cex = "purchases",
      col.regions = "#0197F6")
ca_counties_sf <- tigris::counties(state = "CA") %>%
    st_set_crs(4326)
## 
  |                                                                            
  |                                                                      |   0%
  |                                                                            
  |                                                                      |   1%
  |                                                                            
  |=                                                                     |   1%
  |                                                                            
  |=                                                                     |   2%
  |                                                                            
  |==                                                                    |   2%
  |                                                                            
  |==                                                                    |   3%
  |                                                                            
  |==                                                                    |   4%
  |                                                                            
  |===                                                                   |   4%
  |                                                                            
  |===                                                                   |   5%
  |                                                                            
  |====                                                                  |   5%
  |                                                                            
  |====                                                                  |   6%
  |                                                                            
  |=====                                                                 |   6%
  |                                                                            
  |=====                                                                 |   7%
  |                                                                            
  |=====                                                                 |   8%
  |                                                                            
  |======                                                                |   8%
  |                                                                            
  |======                                                                |   9%
  |                                                                            
  |=======                                                               |   9%
  |                                                                            
  |=======                                                               |  10%
  |                                                                            
  |=======                                                               |  11%
  |                                                                            
  |========                                                              |  11%
  |                                                                            
  |========                                                              |  12%
  |                                                                            
  |=========                                                             |  12%
  |                                                                            
  |=========                                                             |  13%
  |                                                                            
  |=========                                                             |  14%
  |                                                                            
  |==========                                                            |  14%
  |                                                                            
  |==========                                                            |  15%
  |                                                                            
  |===========                                                           |  15%
  |                                                                            
  |===========                                                           |  16%
  |                                                                            
  |============                                                          |  16%
  |                                                                            
  |============                                                          |  17%
  |                                                                            
  |============                                                          |  18%
  |                                                                            
  |=============                                                         |  18%
  |                                                                            
  |=============                                                         |  19%
  |                                                                            
  |==============                                                        |  19%
  |                                                                            
  |==============                                                        |  20%
  |                                                                            
  |==============                                                        |  21%
  |                                                                            
  |===============                                                       |  21%
  |                                                                            
  |===============                                                       |  22%
  |                                                                            
  |================                                                      |  22%
  |                                                                            
  |================                                                      |  23%
  |                                                                            
  |================                                                      |  24%
  |                                                                            
  |=================                                                     |  24%
  |                                                                            
  |=================                                                     |  25%
  |                                                                            
  |==================                                                    |  25%
  |                                                                            
  |==================                                                    |  26%
  |                                                                            
  |===================                                                   |  26%
  |                                                                            
  |===================                                                   |  27%
  |                                                                            
  |===================                                                   |  28%
  |                                                                            
  |====================                                                  |  28%
  |                                                                            
  |====================                                                  |  29%
  |                                                                            
  |=====================                                                 |  29%
  |                                                                            
  |=====================                                                 |  30%
  |                                                                            
  |=====================                                                 |  31%
  |                                                                            
  |======================                                                |  31%
  |                                                                            
  |======================                                                |  32%
  |                                                                            
  |=======================                                               |  32%
  |                                                                            
  |=======================                                               |  33%
  |                                                                            
  |=======================                                               |  34%
  |                                                                            
  |========================                                              |  34%
  |                                                                            
  |========================                                              |  35%
  |                                                                            
  |=========================                                             |  35%
  |                                                                            
  |=========================                                             |  36%
  |                                                                            
  |==========================                                            |  36%
  |                                                                            
  |==========================                                            |  37%
  |                                                                            
  |==========================                                            |  38%
  |                                                                            
  |===========================                                           |  38%
  |                                                                            
  |===========================                                           |  39%
  |                                                                            
  |============================                                          |  39%
  |                                                                            
  |============================                                          |  40%
  |                                                                            
  |============================                                          |  41%
  |                                                                            
  |=============================                                         |  41%
  |                                                                            
  |=============================                                         |  42%
  |                                                                            
  |==============================                                        |  42%
  |                                                                            
  |==============================                                        |  43%
  |                                                                            
  |==============================                                        |  44%
  |                                                                            
  |===============================                                       |  44%
  |                                                                            
  |===============================                                       |  45%
  |                                                                            
  |================================                                      |  45%
  |                                                                            
  |================================                                      |  46%
  |                                                                            
  |=================================                                     |  46%
  |                                                                            
  |=================================                                     |  47%
  |                                                                            
  |=================================                                     |  48%
  |                                                                            
  |==================================                                    |  48%
  |                                                                            
  |==================================                                    |  49%
  |                                                                            
  |===================================                                   |  49%
  |                                                                            
  |===================================                                   |  50%
  |                                                                            
  |===================================                                   |  51%
  |                                                                            
  |====================================                                  |  51%
  |                                                                            
  |====================================                                  |  52%
  |                                                                            
  |=====================================                                 |  52%
  |                                                                            
  |=====================================                                 |  53%
  |                                                                            
  |=====================================                                 |  54%
  |                                                                            
  |======================================                                |  54%
  |                                                                            
  |======================================                                |  55%
  |                                                                            
  |=======================================                               |  55%
  |                                                                            
  |=======================================                               |  56%
  |                                                                            
  |========================================                              |  56%
  |                                                                            
  |========================================                              |  57%
  |                                                                            
  |========================================                              |  58%
  |                                                                            
  |=========================================                             |  58%
  |                                                                            
  |=========================================                             |  59%
  |                                                                            
  |==========================================                            |  59%
  |                                                                            
  |==========================================                            |  60%
  |                                                                            
  |==========================================                            |  61%
  |                                                                            
  |===========================================                           |  61%
  |                                                                            
  |===========================================                           |  62%
  |                                                                            
  |============================================                          |  62%
  |                                                                            
  |============================================                          |  63%
  |                                                                            
  |============================================                          |  64%
  |                                                                            
  |=============================================                         |  64%
  |                                                                            
  |=============================================                         |  65%
  |                                                                            
  |==============================================                        |  65%
  |                                                                            
  |==============================================                        |  66%
  |                                                                            
  |===============================================                       |  66%
  |                                                                            
  |===============================================                       |  67%
  |                                                                            
  |===============================================                       |  68%
  |                                                                            
  |================================================                      |  68%
  |                                                                            
  |================================================                      |  69%
  |                                                                            
  |=================================================                     |  69%
  |                                                                            
  |=================================================                     |  70%
  |                                                                            
  |=================================================                     |  71%
  |                                                                            
  |==================================================                    |  71%
  |                                                                            
  |==================================================                    |  72%
  |                                                                            
  |===================================================                   |  72%
  |                                                                            
  |===================================================                   |  73%
  |                                                                            
  |===================================================                   |  74%
  |                                                                            
  |====================================================                  |  74%
  |                                                                            
  |====================================================                  |  75%
  |                                                                            
  |=====================================================                 |  75%
  |                                                                            
  |=====================================================                 |  76%
  |                                                                            
  |======================================================                |  76%
  |                                                                            
  |======================================================                |  77%
  |                                                                            
  |======================================================                |  78%
  |                                                                            
  |=======================================================               |  78%
  |                                                                            
  |=======================================================               |  79%
  |                                                                            
  |========================================================              |  79%
  |                                                                            
  |========================================================              |  80%
  |                                                                            
  |========================================================              |  81%
  |                                                                            
  |=========================================================             |  81%
  |                                                                            
  |=========================================================             |  82%
  |                                                                            
  |==========================================================            |  82%
  |                                                                            
  |==========================================================            |  83%
  |                                                                            
  |==========================================================            |  84%
  |                                                                            
  |===========================================================           |  84%
  |                                                                            
  |===========================================================           |  85%
  |                                                                            
  |============================================================          |  85%
  |                                                                            
  |============================================================          |  86%
  |                                                                            
  |=============================================================         |  86%
  |                                                                            
  |=============================================================         |  87%
  |                                                                            
  |=============================================================         |  88%
  |                                                                            
  |==============================================================        |  88%
  |                                                                            
  |==============================================================        |  89%
  |                                                                            
  |===============================================================       |  89%
  |                                                                            
  |===============================================================       |  90%
  |                                                                            
  |===============================================================       |  91%
  |                                                                            
  |================================================================      |  91%
  |                                                                            
  |================================================================      |  92%
  |                                                                            
  |=================================================================     |  92%
  |                                                                            
  |=================================================================     |  93%
  |                                                                            
  |=================================================================     |  94%
  |                                                                            
  |==================================================================    |  94%
  |                                                                            
  |==================================================================    |  95%
  |                                                                            
  |===================================================================   |  95%
  |                                                                            
  |===================================================================   |  96%
  |                                                                            
  |====================================================================  |  96%
  |                                                                            
  |====================================================================  |  97%
  |                                                                            
  |====================================================================  |  98%
  |                                                                            
  |===================================================================== |  98%
  |                                                                            
  |===================================================================== |  99%
  |                                                                            
  |======================================================================|  99%
  |                                                                            
  |======================================================================| 100%
ca_counties_sf %>% 
  mapview(col.regions = "#0197F6",
          col = "black")
sales_by_county_sf <- sales_geo_sf %>%
  st_join(ca_counties_sf %>%
            select(GEOID)) %>%
    as_tibble() %>%
    group_by(GEOID) %>%
    summarize(
        median_purchases = median(purchases),
        avg_purchases = mean(purchases),
        sum_purchases    = sum(purchases)
    ) %>%
    ungroup() %>%
    right_join(ca_counties_sf, by = "GEOID") %>%
    select(GEOID:sum_purchases, NAME, geometry) %>%
    st_as_sf(crs = 4326)

Average Sales

sales_by_county_sf %>%
    mapview(
        zcol       = "avg_purchases",
        color      = "grey",
        map.types  = "CartoDB",
        layer.name = "Average Purchases"
    )

Sum of Sales

sales_by_county_sf %>%
    mapview(
        zcol       = "sum_purchases",
        color      = "grey",
        map.types  = "CartoDB",
        layer.name = "Sum Purchases"
    )

Kmeans Cluster Analysis

set.seed(1)
kmeans_obj <- sales_geo_sf %>%
    st_coordinates() %>%
    as_tibble() %>%
    kmeans(centers = 5, nstart = 20)
sales_geo_sf %>%
    mutate(cluster = kmeans_obj$cluster %>% factor()) %>%
    mapview(
        zcol       = "cluster",
        cex        = "purchases",
        color      = "grey",
        map.types  = "CartoDB",
        layer.name = "Geospatial Segments"
    )